Outrageous?

Bill Glazer, marketing strategist and author of "Outrageous Advertising That's Outrageously Successful" wrote his book for 99% of small business owners who are dissatisfied with the results they get from their current advertising.  He summarizes his system in six points:

1. - Outrageous works.  Why it does is irrelevant.

2. - Outrageous works in any media for any product.

3. - People are bored and overwhelmed and want to be amused.

4. - People love outrageous advertising.

5. - Always be on the lookout for the next outrageous idea.

6. - Discover that outrageous advertising is the No. 1 most fun thing you will do.

And describes his system this way:

* More outrageous gets more attention.

* Know your audience; don't be offensive but never be boring.

* You can advertise really outrageously in some really outrageous places.

* You can be really outrageous without spending a lot of money by identifying opportunities you already have such as an on hold message, vehicles, signs, etc.

* You can be really outrageous by using the senses of hearing, feeling and even smelling.

Mackay's Moral:  If you want outrageous results, you need to try outrageous advertising.

Harvey Mackay
Tulsa World Syndicated Columnist
Sunday, July 11th, 2010